Business POV

The site, set to exit beta this spring, is an online service that will allow users to rate, review and recommend products, services, and other experiences based on their first-hand use. Everything from mortgage providers to Life Fitness equipment will be assessed. In this segment, filmed at his office at 444 N. Wells, he discusses his business model and revenue projections. He also discussed what he learned running Q Interactive (aka CoolSavings), an interactive marketing firm recognized by Delloite & Touche as one of the fastest growing companies in the US.

Moog's start-up costs for Viewpoints total around $5 million, which he raised from investors. He doesn't plan to seek additional funding.

Prior to founding Viewpoints, Moog spent 10 years at Q Interactive (aka CoolSavings), a leading interactive marketing services provider. As the Company’s fifth employee, Moog joined Q Interactive in October of 1996 as Vice President of Sales. He was later promoted to EVP of Sales and Marketing and to President and to CEO in August of 2001. The company went public in May 2000 and was taken private in a sale to Landmark Communications in December 2006. During Matt's five years as CEO, he transformed the business model so that revenue grew by more than 300%, reach grew to 15 million unique users, while the staff only grew by 40% to 160 employees.