  - The Look of Love
- The assignment: create packaging for a new sexual lubricant. The challenge: make it appeal to both genders. Here’s how design firm Webb Scarlett deVlam went about it.
Tue Oct 24 2006
| |   - "Rants" About Whether Chicago Will Seize—or Squander—the 21st Century
- At an MIT Enterprise Forum meeting last week, moderator Anna Belyaev gave six change agents the floor to weigh in on what the city needs to do to “get off the soapbox and onto the court” when it comes to technology and innovation. Mon Oct 23 2006
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 - A Windfall in the Form of Fake Blood and Rubber Masks
- Fantasy Costumes spends the entire year preparing for October, when the staff balloons by 40 people and the line to get in snakes around the building. It's well worth the trouble: the company gets about 50% of its revenue in the month-long run-up to Halloween. Fri Oct 20 2006
| |   - Until Death Do Us Part. Or Not.
- Sawing furniture in half, smashing plates, hiding the winning lotto ticket — war stories galore from the quintessential man in the middle, divorce lawyer Enrico Mirabelli. Thu Oct 19 2006
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 - A Miracle of Modern Medicine: Drug Ads That Are Smart Instead of Insipid
- As the number 4 sleeping aid on the market, Rozerem couldn't afford to be bland. Here’s how Cramer-Krasselt — using Honest Abe, a beaver and the phrase “your dreams miss you” — came up with a campaign that doesn't put you to sleep.
Wed Oct 18 2006
| |  - Taking a Break from Killing Zombies to Bring You the News
- At Northwestern's InfoLab, computer scientist Kristian Hammond and his team are using cutting-edge content, armed avatars and video-game interfaces to redefine how we get information. The result: a digital mash-up called "News at Seven." Tue Oct 17 2006
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 - At Northwestern's InfoLab, Part I: Wrigley Brands in the Blogosphere
- “Buzz” — a multimedia system that tracks blog content — started as an art installation. But computer scientists Kristian Hammond and Sara Owsley at the InfoLab think it applies to marketing, too. Exhibit A: the anecdotes it found for Altoid's. Mon Oct 16 2006
| |  - The Man Store
- The old adage is Know thy Customer. So how does Led Zeppelin-loving “tom-boy” Lindsay McKay target male shoppers? It helps to have beer, bullets and pin-up broads. Fri Oct 13 2006
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  - Meet the White Truffle: a $3000 a pound supply-and-demand poster child
- In anticipation of "Truffle Season" at Spiaggia, head chef Tony Mantuano weighs in on what he considers the most scarce ingredient in the world. Thu Oct 12 2006
| |  - Chicago's Other Hard Rock Hotel
- Before it cleaned up its act, some of the biggest names in rock stayed at the Lincoln Park Day's Inn back when they were nobodies, including Radiohead and Kurt and Courtney who, legend has it, conceived their daughter there. Staff, past and present, reveal its secret history. Wed Oct 11 2006
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 - A New Face in the Workplace
- Plastic surgeon Rodger Pielet works on patients — both men and women — who feel certain procedures give them not just more confidence, but a competitive advantage in the professional world. Tue Oct 10 2006
| |  - Is the Chicago fashion community ready for its close-up?
- Marsha Brenner of the Apparel Industry Board and several designers at the recent "Chicago is . . . Red Hot!!!" fashion show chimed in on the local marketplace. Mon Oct 09 2006
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