  - Aon CEO Greg Case on Marketing
- As part of a presentation before the *Business Marketing Association of Chicago*, Mr. Case talked about how Aon has used marketing to convey the importance of understanding and managing risk in the global economy. Tue Mar 20 2007
| |   - Funny Business: How a Top Creative Team at Leo Burnett Makes Ads
- Copywriter Josh Denberg and art director Paul Hirsch have been working together for 10 years on everything from ComEd to Nike. Here, they discuss comedy, creative approaches and their ban on 70s pop singer Jackson Browne. Mon Mar 19 2007
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  - And Then There Were 5: The Fast Pitch Competition Finalists, Part 2
- 65 business owners came from all over Chicago to present their companies in front of judges and audience members as part of Entrepreneurship Week. Today, we feature the full 3-minute pitches of the last two finalists — Abernathy Consulting and Optimal Vision — and the crowning of a winner. Fri Mar 16 2007
| |  - The Fast Pitch Competition Finalists, Part 1
- 65 business owners presented their companies in front of judges and audience members as part of Entrepreneurship Week. Today, we feature the full 3-minute pitches of the first three finalists -- Heartfelt Charity Cards, Parkwhiz and the Perfect Dinner. Thu Mar 15 2007
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 - Sights, Sounds and Business Models Galore from the Fast Pitch Fest
- 65 business owners came from all over Chicago to present their companies in front of investors and industry experts, who selected five finalists. In today's segment, we captured portions of a variety of pitches. Wed Mar 14 2007
| |  - Sittercity.com Grows Up
- The baby-sitting company passed the million-dollar mark in revenues at the beginning of '06. This year, it's rolling out six new "in-home care" services, including pet sitting. CEO Genevieve Thiers, along with her business partner (and fiance) Dan Ratner, are also taking the company international. Mon Mar 12 2007
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 - From Getting Into Wal-Mart to Landing the AOL Account: Sales Vets Tell All
- Today we're featuring Part 2 of a panel discussion at U of C's GSB focusing on how different business models require different sales approaches. Featured: A nightclub owner, a marketing vp, and two CEOs. Fri Mar 09 2007
| |  - Hard-sell? Soft-sell? No-sell? Sales Tactics from Four Market Sectors
- Today we'll be featuring Part 1 of a panel discussion on how different business models require different sales approaches. Featured: A nightclub owner, a marketing vp, and two CEOs. Thu Mar 08 2007
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 - Creating a New Store for a New Michigan Ave. Retailer
- Garmin, a major designer of GPS navigational systems, chose the Mag Mile for its first-ever flagship. Here, architect Randy Mattheis delves into the logic of the look and layout. Wed Mar 07 2007
| |  - Rookie Cold-Callers Try Their Hand at Phone Sales
- This week, BusinessPOV will be showing highlights from an event called “Sales for Success,” put on by the GSB’s Polsky Center for Entrepreneurship. Here, event attendees participate in mock cold-calling exercises. Tue Mar 06 2007
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 - Kings of Cold-Calling: How the Pros Get to Yes on the Phone
- This week, BusinessPOV will be showing highlights from “Sales for Success,” put on by the GSB’s Polsky Center for Entrepreneurship. **Part 1:** Cold callers from Aquirent impart their wisdom. Mon Mar 05 2007
| |  - Tracking the Legalities of YouTube, Google, Bloggers and Perez Hilton
- Attorney Evan Brown specializes in intellectual property law, copyrights, trademarks, and the Internet. Here he discusses some of the legal issues surrounding well-known web sites. Fri Mar 02 2007
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